Backlink

A backlink for a given web resource is a link from some other website (the referrer) to that web resource. Relevance of backlinks for a web page is among the factors that search engines like Google evaluate in order to estimate how important the page is. PageRank calculates the score for each web page based on how all the web pages are connected among themselves and is one of the variables that Google Search uses to determine how high a web page should go in search results. A Topical PageRank has been researched and implemented as well, which gives more weight to backlinks coming from the page of a same topic as a target page.

🔥[trending] Backlink Suite

Search Engines and Backlink

            Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking, popularity and importance. Google's description of its PageRank system (January 1998), for instance, noted that "Google interprets a link from page A to page B as a vote, by page A, for page B”. Knowledge of this form of search engine rankings has fuelled a portion of the SEO industry commonly termed link spam, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site. In January 2017.